Nokia XpressMusic Phones Come with 100 Universal Music Songs

Nokia announced its latest tie-up with Universal Music Group to offer consumers in Philippines up to 100 songs from UMG artists such as Mariah Carey, Maroon 5, Amy Winehouse, Duffy, U2, Nelly Furtado, OneRepublic, Rihanna and many more, when they buy a Nokia 5320 XpressMusic or 5220 XpressMusic.

Both music phones are now available in authorized Nokia stores and retail outlets. The Nokia 5320 XpressMusic retails at about P12,960 and the Nokia 5220 XpressMusic, at about P9,450.

Consumers who purchase the new XpressMusic phones will receive a voucher and an activation code which allows them to start redeeming their favorite music content at www.nokia-asia.com/musicredemption.

They simply select from Universal Musicâ€˜s extensive catalog of international and local artists, download the song of their choice and enjoy great music on the go with their new XpressMusic phones.

Consumers can also side-load the songs as the XpressMusic phones support Windows Media DRM.

â€œWe are thrilled about this latest collaboration with Universal Music which gives music fans out there the opportunity to download up to one hundred of their favorite songs onto their new XpressMusic phones. The new Nokia 5320 XpressMusic and Nokia 5220 XpressMusic are both excellent music players. This promotion will surely add excitement to the whole entertainment experience for consumers who love music and want to enjoy music wherever they are,â€ said William Hamilton-Whyte, Nokia Philippines general manager.

â€œThe mobile phone is becoming an increasingly critical platform for the consumption of music, especially for the youth segment. We are very happy to be collaborating with Nokia in creating this â€˜easy access to musicâ€™ opportunity across the region. We believe initiatives like this will accelerate the acceptance of music on mobile and provides broad reach to the music and artists from UMG. This initiative will also run with several exciting marketing and promotion activities involving our artists during the campaign,â€ said Sandy Monteiro, Universal Music senior vice president for Southeast Asia.

For more information on how to redeem the 100 songs with the new XpressMusic phones, go to www.nokia-asia.com/musicredemption.

Philippines Star

Tags: Cellphones, Cellphones and PDAs